Once your listings are live and your fulfillment setup is in place, the next challenge for global sellers is standing out in crowded international marketplaces. Simply being on Amazon isn’t enough — you need to attract, engage, and convert customers who may be unfamiliar with your brand.
This is where Amazon Advertising and brand building play a vital role in growing your international presence.
Why Advertising Matters for Global Sellers?
International buyers often search for familiar brands or top-rated sellers. Without visibility, even a great product can go unnoticed. Amazon’s advertising ecosystem allows you to get in front of the right customers based on search behavior, product interests, and demographics.
Using advertising and branding tools wisely can:
- Boost your product’s visibility in search results
- Help establish your brand identity globally
- Drive more traffic and conversions
- Build trust with international buyers
Getting Started with Amazon Advertising
Amazon offers a suite of ad tools that can help you gain traction in new markets. Here’s a quick overview:
1. Sponsored Products:
These ads appear in search results and on product pages, targeting specific keywords. Ideal for promoting individual listings.
2. Sponsored Brands:
These highlight your brand logo and multiple products at once, typically at the top of the search page. Great for brand awareness.
3. Sponsored Display:
These are banner ads that target audiences on and off Amazon, even if they haven’t searched for your product yet.
Tips for Running Global Ads:
- Use marketplace-specific keyword research (customer behavior varies by country)
- Start with automatic campaigns and then shift to manual targeting
- Set budgets by marketplace to track ROI
Build a Recognizable International Brand
Beyond advertising, building a strong brand presence helps attract loyal customers and scale long-term. Amazon provides tools specifically designed to support branding:
1. Amazon Brand Registry:
Register your brand to access enhanced listing control, brand protection, and marketing tools like A+ Content and Stores.
2. A+ Content (Enhanced Brand Content):
Add rich visuals, comparison charts, and custom modules to your product detail pages — a powerful way to improve conversions.
3. Amazon Stores:
Create a branded storefront within Amazon that showcases your product range, brand story, and featured items.
4. Encourage Reviews & Feedback:
Positive international reviews help build credibility. Engage with your buyers, respond to questions, and stay active to enhance trust.
5. Use of Influencers & Off-Amazon Promotion:
Use social media, influencers, and email marketing (country-specific if possible) to drive traffic to your Amazon listings and Store.
Measure What Matters
Your growth depends on tracking and adjusting your campaigns. Monitor these key metrics in Amazon’s advertising console:
- CTR (Click-Through Rate) – Are your ads attracting attention?
- ACoS (Advertising Cost of Sale) – Are you spending efficiently?
- ROAS (Return on Ad Spend) – Is your ad investment paying off?
- Conversion Rate – Are browsers becoming buyers?
Continuously test new creatives, refine your keyword targeting, and adjust bids based on performance.
Final Thoughts
Success in Amazon’s global marketplaces is about more than just shipping products — it’s about building a brand that resonates across cultures. With the right mix of Amazon Ads and branding tools, you can create a strong presence, reach the right customers, and grow your reputation beyond borders.
📌 Interested in starting your E-commerce business? Our team of Odoo Accountants and Bookkeeping experts can help you plan the right modules, workflows, and rollout strategy.